The world has moved on.
Mass production and mass consumption, fuelled by mass communication no longer deliver success.
Audiences, markets and media have fragmented and changed. The goal is now to use high value goods and services to meet the needs of multiple niche audiences.
Thanks to globalisation and technology, low cost manufacturing and service can be sourced from anywhere.The business imperative for the 21st century is to innovate. Consistently, swiftly and profitably.
FK3 is orientated around this business imperative.
Why communication?
Understanding is the key to adopting the new.
Innovation is the commercialisation of an idea and its successful adoption by consumers.
Consumers who understand how an innovation will improve their experience - what’s in it for them - are more likely to adopt it.
Without communication, innovation is just invention. It’s thinking that’s locked in a lab, or a technical feature that’s buried in a spec sheet. A gimmick, even.
But communicated well - to the right people in the right way - innovation is a force for improvement, value and profit.
A particular mindset
Communicating innovation takes unique thinkers.
To communicate innovation you need enthusiasm for the new and curiosity about how things work.
An aptitude for simplifying complexity, and a passion for bringing exciting concepts alive.
At FK3, our Creative Director is a sculptor with an MBA in export management. Our Strategic Partner is a third-generation adman with a degree in archaeology. They bring a potent mix of creative intellect and original thought, balanced by the acumen of a business graduate with global campaign expertise.
The team is just as eclectic. Our executives and creatives come from backgrounds as diverse as fine art, music, sport, marine biology and psychology. It represents a wealth of experience of working with leading brands and advances that have shaped our world.
A different approach.
Non-linear, fast, flexible and cost-effective.
The new commercial environment demands something different. The departmental structures of conventional, old-school agencies can be slow, costly and frustrating.
At FK3, strategists, creatives and project managers work together concurrently in client focused teams. Development times are cut, costs reduced and results improved by breakthrough ideas that work across all media.
And because communications don’t take place in a vacuum, we make sure we’re aware of the bigger picture. When called upon, we can make a wider contribution through sales ideas, networking and strategic alliances.
We close gaps. Between strategy, creative and implementation. Between R & D and POP. Between above and below ‘the line’. Between online and offline. Between goals and budgets.
The complex made simple, the simple made compelling.
A radical idea needs an exciting message.
At FK3 we thrive on interrogating our clients’ products and services. We work hard to reduce the processes, experience, materials and knowledge down to the simple facts that mark them out as innovations.
But just as a superior process or technology is not enough to sell, neither is merely explaining how things work.
And so we craft communications that forge emotional connections between your customers and your innovations, creating the irrational rationale, reason beyond reason to buy.
